Bradley and Montgomery (BaM) is an independent creative agency helping brands Win Share of Culture®. BaM develops strategies and ideas by leveraging the culture of a brand's audience. Ideas that then get amplified through content, technology and media. Our mission is to produce and distribute the most talked about, written about, and effective advertising and creative content in the world.
We believe the key to creating marketing campaigns that resonate today is to leverage your audience's culture. Placing your audience's culture at the center of marketing strategies creates sustainable ROI because culture has the power to nurture stronger, longer lasting and more engaged relationships with your audiences. When you Win Share of Culture you win hearts.
Our strategy team discovers things your audiences believe, love, get excited about and share about their lives, the world, and your brand, and we leverage those to create ideas and campaigns. We call these cultural discoveries “leverageable loves”.
We use both qualitative and quantitative research methods to find “leverageable loves”. We analyze behavioral and lifestyle data to discover what your audiences actually do and what they really care about. We talk to your audiences in their environment – in home, instore, and on the street to validate or clarify what data has uncovered.