A casting call powered by social insight. | Bradley and Montgomery | Independent Advertising Agency | Indianapolis and Los Angeles

A casting call powered by social insight.

Office 365

So, how do you get college students to shift from Google’s cloud apps to Microsoft’s Office 365? We researched the social conversation to find a spokesperson that best resonated with this college audience — and Aubrey Plaza, who starred in Parks and Recreation at the time, topped the list. We then worked with her to create a series of engaging pre-roll commercials to run on high-impact streaming video destinations. Beyond the paid media, the videos were viewed organically over 2 million times on YouTube. Over 60,000 students signed up in the first three weeks.

Over 2 million views on YouTube