Capabilities

Consulting

Brand Positioning, Marketing Strategy,
Data & Analytics, Consumer Insights,
Audience Research, Digital Innovation

Creative

Advertising, Branding, Design, Social,
User Experience, Mobile

Digital Media

Planning & Buying (including TV/OTT),
Social Listening & Insights,
Tracking and Analytics, Google Tag Manager,
SalesForce (CRM) Optimization, Offline
Conversion Tracking, Custom Dashboards

Production

Film and TV, Social Content Creation,
Post Production, 3D Modeling, Motion Graphics
Animation, Web Development

Consulting

We want to help you build a lasting bond between your brand and your customer. That starts with uncovering what your customer loves and turning that into opportunities to build that relationship. Through analyzing your audience, your current marketing, and your competition’s marketing, we look to find open areas to explore along with strong points to continue to leverage. We then translate that into tangible actions you can take to adjust overall messaging, change your media mix, dive into new target audiences, take advantage of regionalities, and capitalize on emerging trends.

Creative

If we didn’t believe creative made a difference, we wouldn’t be doing this. From a Fortune 500 company or a local brewery, the goal is the same. You must first stand out from the crowd if you want the opportunity to win the hearts, minds, and wallets of your customer. Whether it’s events, digital, social, traditional, product/environmental design, or integrated campaigns, we create work that makes people take notice and then take action.

Digital Media

Media Buying

We manage, plan, and strategize goal-oriented media buys that cover everything from social media and search to TV/OTT and programmatic. For us, media is more about relevance than reach. Our goal is to find your audience when and where the message will mean the most. When combined with strategic and attention-deserving creative, you get the impact necessary to drive business forward.

Analytics and Tracking

Analytics and tracking is an often-overlooked piece of a marketing campaign. Without accurate numbers, you can’t understand the true value of your marketing dollar. Using a variety of online and offline tools, we can help you create a more accurate environment for tracking your advertising efforts. Our team will work closely with your marketing and tech team to make sure your current marketing stack is properly capturing data top-to-bottom and accurately tracking the necessary KPIs.

Audience Research

It’s both about finding the right audience and then discovering what that audience believes, shares, loves, hates, and gets excited about. And from all that, take what aspects your brand can leverage to build stronger connections and more conversions. Using a data-driven approach that aggregates information from search, social, raw economic data, client first-party data, CRM records, news articles, official reports, research studies, and other credible sources we help you build an actionable perspective on ideal targets.

Production

We have artists, developers, animators, videographers, editors and producers in-house. The benefit is that our production process is more streamlined, as the people who envisioned the idea work alongside the people who will bring it to life. Having this talent in-house keeps us nimble and small changes are no big deal. We also believe that maintaining this continuity in creative development helps make your brand more coherent, consistent and compelling anywhere you need to reach your customer.

Be Magnetic

Email Laurie at bemagnetic@bamideas.com