How we helped Xbox get more
love with no media dollars.

For the holiday season, Xbox wanted to get influencers to remind people that a personalized Xbox controller makes the perfect gift. The hitch? They didn’t want to pay the influencers for another disingenuous #ad.

So how do you get influencers to talk about you without paying them? Do your homework. We found influencers who were pro-Xbox. Then we stalked, er um, researched them. We dug into the things that they love – their pets, their favorite games, foods, movies, colors, etc.

We then sent them an ugly (and I mean ugly) holiday sweater and a matching Xbox Controller that reflected their personality down to their love of llamas. Each package was rounded out with a personalized holiday card and Xbox-themed gift wrap.

The influencers spread the love by unboxing and sharing their gifts on YouTube, Twitter and Instagram, racking up over 80,000 likes and over 4.2 million views. With a little research and a lot of yarn, we helped Xbox build more love.

Holiday Gift Box Shipped to Influencers

Holiday Sweaters with Matching Controller

Xbox Influencers Shared Their Gifts on YouTube, Instagram and Twitter

Online Video

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