When we started working with Angie’s List, they were losing customers almost as quickly as they were gaining them. Previous advertising focused on real subscriber testimonials and younger customers had difficulty understanding why they should pay for a subscription list service when they could ask their friends on social media for a recommendation.

Using Angie’s List means getting your Saturday back and not risking your neck on a ladder. It’s a way to get that kitchen you will obsess over. We knew that for Angie’s List to Be Magnetic we needed to show busy homeowners the love of having a project done and expand their message to include the turnkey features of the product that make getting a project done easy.

The campaign resulted in a 55% lift in the response rate. Angie’s List was able to reduce media spend while increasing membership leading to their first profitable quarter ever.

Instead of selling a list of search results, we created fans.