Apple Card had one of the most successful launches in the history of credit cards. However, maintaining that same sort of momentum was a challenge. So Apple turned to us to find opportunities they may have been overlooking and were particularly interested in getting a perspective that was outside Silicon Valley and the two coasts.
We conducted an end-to-end audit of Apple’s brand messaging, launch efforts, competitors in the reward card space, social data and insights, and audience profiles. The result was a collection of actionable steps Apple could take to reposition, compete and win in the crowded credit card space, with a particular focus on new audiences of opportunity and partners to help promote Apple Card’s reward offerings.