Apple Card used our Opportunity Playbook to discover
new ways to grow market share.

Apple Card had one of the most successful launches in the history of credit cards. However, maintaining that same sort of momentum was a challenge. So Apple turned to us to find opportunities they may have been overlooking and were particularly interested in getting a perspective that was outside Silicon Valley and the two coasts.

We conducted an end-to-end audit of Apple’s brand messaging, launch efforts, competitors in the reward card space, social data and insights, and audience profiles. The result was a collection of actionable steps Apple could take to reposition, compete and win in the crowded credit card space, with a particular focus on new audiences of opportunity and partners to help promote Apple Card’s reward offerings.

Opportunity Playbook

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