Most banks have been going through a digital transformation for the last several years as tech-savvy consumers have adopted mobile technologies to do most of their banking. Chase, with its large national branch network, still had a large percentage of customers visiting the branch to perform simple teller transactions. Chase asked us to create a digital adoption campaign for the branch network as they wanted to reduce teller transactions by 100,000,000 in a single year.

We studied customers who visited branches most often and learned that they view the branch as part of their weekly routine. For Chase to create fans for their mobile app we had to convince these people that a new routine was better. People love a better way if it saves them time and is easy to do.

Our messaging focused on the wonderfully fun moments you can enjoy because you aren’t spending time at a branch. The campaign consisted of digital signage, wall posters, teller displays, check desk signs and banker office signs.

By showing Chase customers a better way, we created new fans for their mobile app and the goal to reduce teller transactions by 100,000,000 in a single year was reached 4 months early.